Business English Lesson : Marketing Slangs & Jargons
Skyrocket : to go up suddenly (said of prices, sales, etc.)
Demographics : the characteristics of people in a certain group (such as their age, sex, income, education, location, etc.) used to determine where a product should be advertised.
Tie-up : a mutually beneficial promotion with another company.
Stuffer : a promotional flyer that is “stuffed” into an envelope or package along with other items.
Rebate : a partial refund offered when purchasing a product.
Elite customer : a name given to a frequent, high-spending customer who is offered
special discounts and shopping opportunities (such as shopping at special times, advance notice about sales, etc.)
Cash cow : a product (or project) that generates a continuous flow of money.
Cutting edge : the most technologically advanced.
Launch a product : to introduce and supply a product to stores
Line : products that are related to each other or within the same category.
Hype : excessive publicity and exaggerated claims about a product.
Hook : a marketing idea that attracts or “hooks” a potential buyer, an enticement.
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